NOW TV (also known as NOW in the United Kingdom and Ireland) is a streaming service operated by Sky that offers flexible, contract-free passes for movies, entertainment, sport, and kids’ content. Because NOW TV uses a pass-based subscription model, you can cancel individual passes independently without affecting the others. Passes are typically billed directly through NOW TV’s own website or app, though some may be billed through Apple. Always cancel through the same platform that is billing you to ensure the subscription stops correctly. Below, you will find the exact steps to cancel NOW TV on any billing platform.
How to Cancel NOW TV Through the Website
The majority of NOW TV subscribers are billed directly through NOW TV’s own website. This is the primary and most reliable cancellation method.
How to Cancel NOW TV Through the App
The NOW TV app on smart TVs, streaming sticks, or mobile devices allows you to manage account settings. However, full cancellation functionality may redirect you to the website.
How to Cancel NOW TV on Apple (iPhone / iPad)
If your NOW TV charge appears from Apple on your bank statement or credit card, you subscribed through the Apple App Store. Therefore, you must cancel through Apple Subscriptions instead of through NOW TV.
How to Cancel NOW TV on a Smart Stick or Box
If you have a NOW TV Smart Stick, NOW TV Box, or NOW TV Smart Box, you can access account settings directly from the device interface.
How to Cancel NOW TV by Contacting Customer Support
If you are unable to cancel through the website or app due to a technical issue, NOW TV customer support can assist with the cancellation. This is especially useful if you are unsure which platform is billing you.
Difficulty
Cancelling NOW TV is straightforward because passes are contract-free and can be cancelled at any time without fees. The main thing to watch for is ensuring you cancel through the correct billing platform. If Apple is billing you, you must cancel through Apple rather than the NOW TV website. Additionally, remember that each pass must be cancelled individually since they are separate subscriptions.
Estimated Time
On average, it takes 0005 minutes to cancel a NOW TV pass (repeat for each pass you want to cancel).
How to Contact NOW TV
NOW TV support can help with cancellation, billing questions, and account issues.
| Phone | 0330 332 3031 (accessibility & broadband only) |
| Chat | Live chat via Help Centre (primary support for TV) |
| customerservices@nowtv.com | |
| Help | help.nowtv.com |
| Site | nowtv.com |
Disclaimer
MoneyPilot is an independent consumer resource that provides educational information to help users understand how to cancel, manage, or request refunds for various subscriptions. We are not affiliated with, endorsed by, or sponsored by any of the companies mentioned on this site. All trademarks, logos, and brand names are the property of their respective owners.
The information we provide is based on publicly available sources and user reports and may contain inaccuracies or become outdated over time. Our guides are intended for general informational purposes only and should not be relied upon as official company instructions or legal advice.
Consumers are solely responsible for reviewing their own contracts, terms of service, and refund or cancellation obligations before taking any action. Nothing on this site should be interpreted as legal, financial, or contractual advice.
MoneyPilot does not encourage or condone disputing valid charges, misrepresenting transactions, or taking any action that could violate a company’s terms, service agreement, or applicable laws. We promote fair, transparent, and lawful communication between consumers and businesses.
NOW TV Refund Policy
NOW TV’s standard policy does not provide prorated refunds when you cancel a pass mid-period. Instead, your access continues until the current billing cycle ends, and no further charges are made. However, under the Consumer Contracts Regulations 2013, you have the right to a full refund if you cancel within 14 days of purchase (the cooling-off period), provided you have not started streaming content or agreed to waive this right. Beyond the 14-day window, refund requests may be considered for accidental charges or unauthorized billing, free trial to paid conversions if requested promptly, and significant technical problems that prevented use of the service (reported within 28 days of payment). For Apple-billed passes, refund requests must be submitted at reportaproblem.apple.com. Saver deals with minimum terms (6 or 12 months) may incur early cancellation fees. Contact NOW TV support at help.nowtv.com for billing disputes or refund requests.
NOW TV Plans & Pricing (2026)
| Pass | Price | Details |
|---|---|---|
| Entertainment | From £9.99 / month | Sky drama, reality, and US shows. Ideal for binge-watching popular series and box sets. |
| Cinema | From £9.99 / month | New and classic movies. Great for film lovers who want access to the latest releases and a deep library. |
| Sport | From £34.99 / month | Premier League, Formula 1, cricket, and more. The most expensive pass, best suited for live sports fans. |
| Kids | £3.99 / month | Nickelodeon, Cartoon Network, CBeebies, and more. Kids content is also included with the Entertainment pass. |
| Hayu | £5.99 / month | Reality TV from the US, UK, and beyond. Includes shows from Bravo, E!, and more. |
| Sport Day | £14.99 / 24 hours | Full access to all Sky Sports channels for 24 hours. Ideal for one-off events without a monthly commitment. |
| Boost (add-on) | £6 / month | Full HD 1080p, Dolby Digital 5.1, ad-free on demand, and 2 simultaneous streams. Add-on to any pass. |
| Ultra Boost (add-on) | £9 / month | 4K Ultra HD, Dolby Atmos, ad-free on demand, and 3 simultaneous streams. Add-on to any pass. |
Things to Know Before You Cancel
Cancel each pass separately. NOW TV uses a pass-based model, meaning each pass (Entertainment, Cinema, Sport, Kids) is a separate subscription. You can cancel one without affecting the others.
Boost and Ultra Boost are separate add-ons. Boost (£6/month — Full HD, 5.1 audio, 2 streams, ad-free on demand) and Ultra Boost (£9/month — 4K, Dolby Atmos, 3 streams, ad-free on demand) are separate add-ons. Cancel them separately in your account settings. If you cancel your last NOW pass, Boost or Ultra Boost is automatically cancelled too.
Access continues until period end. After canceling a pass, you retain access to that pass’s content until the end of the billing period. You do not lose access immediately.
Downloaded content becomes inaccessible. Any content downloaded for offline viewing through NOW TV will no longer be playable after the relevant pass expires.
Sky Glass and Sky Stream users. If you have a Sky Glass TV or Sky Stream device, NOW TV passes may be bundled differently into your Sky subscription. Check your Sky account for the correct way to manage these passes.
Saver deals have minimum terms. NOW TV offers discounted Saver plans (e.g., Entertainment at £4.99/month) that require a 6 or 12-month minimum commitment. If you cancel a Saver deal early, you may be charged an early cancellation fee. Standard flexible passes have no minimum term or cancellation fees.
Re-subscribing is easy. If you cancel and later want to re-subscribe, you can do so at any time through the NOW TV website or app.